TAX SAVING BENEFITS THROUGH MUTUAL FUND INVESTMENTS: A STUDY WITH REFERENCE TO ICICI PRUDENTIAL MUTUAL FUNDS

Tax-saving mutual fund investments have become an effective financial planning instrument by combining tax benefits with long-term wealth creation opportunities. The study indicates that investors possess a satisfactory level of awareness regarding Equity Linked Savings Schemes and recognize their role in reducing tax liability while generating long-term returns. Professional fund management, portfolio diversification, transparency, and digital investment facilities have further strengthened investor confidence in ICICI Prudential Mutual Funds. The findings also reveal that tax benefits significantly influence investment decisions, making ELSS schemes a preferred choice among investors seeking financial security and capital appreciation. Continuous investor education, improved financial literacy, technological advancement, and transparent fund management practices will further strengthen participation in tax-saving mutual fund investments. Overall, ICICI Prudential Mutual Funds provide an efficient investment avenue that supports tax-efficient financial planning, disciplined investing, and sustainable long-term wealth creation.

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