Television Serials Consumption and Cultural Values: A Study in Kodagu District

With millions of fans tuning in every day to follow their favorite shows, television serials have become a crucial component of contemporary society. These serials, often known as soap operas or dramas, have a big impact on how people perceive the world and behave. As they frequently depict numerous society norms, customs, and ideas, television serials have generated a great deal of discussion on their impact on cultural values. In the context of the Kodagu district, this study work focuses on examining the connection between watching television serials and cultural values. The southern Indian region of Kodagu is renowned for its rich cultural legacy, which includes unique traditions, celebrations, and social norms. The study’s findings will add to the body of knowledge on media influence and cultural values, providing insightful information on the unique setting of the Kodagu district and influencing future talks on media literacy and content development. This research employs a mixed-methods approach using quantitative surveys of 50 respondents and interviews of 5 media professionals, to give a thorough comprehension of the subject.