The Entrepreneurial-Mindset of Gen-Z and the Vision Viksit Bharat: A Behavioral Economics Analysis

The present study aims to study the critical role of behavioral economics dimensions in shaping entrepreneurial decision-making among students. With the majority of respondents found to be of having maximizing behavior and high decision difficulty, it becomes evident that traditional entrepreneurship education which is largely grounded in rational choice models fails to fully capture the psycho-economic factors which are playing important role while making decisions. The positive correlation between alternative search and decision difficulty highlights how over-analysis can hinder action, an unfavorable trait in the entrepreneurial journey. Therefore, integrating behavioral economics into entrepreneurship education is not just beneficial but essential, as it equips students with a deeper awareness of their cognitive biases and emotional intelligence, ultimately fostering more resilient, adaptive, and effective entrepreneurial mindsets. The vision of Viksit Bharat is on the shoulders of the Gen-Z and the goal of achieving an Atmanirbhar Bharat is based more on the attitude component than the knowledge component of our energetic youth. A change in mindset will definitely go a long way in taking our country to the height it truly deserves.  

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