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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM41419

The Evolution and Importance of Market Research in Contemporary Business Strategy

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM41419

Volume:

9 |

2 |

Feb 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HvN

Harsha vardhan N1

DDD

Dr. Deepashree Devraj2

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Abstract

Market research is a critical element in modern business operations, helping organizations understand consumer behaviors, market trends, and potential opportunities. This review paper analyzes the importance, methods, and challenges of market research, providing an in-depth look at its evolution and role in strategic decision-making. Drawing on established literature and expert insights, the paper discusses key market research techniques, ethical considerations, and future trends that influence the field. With a focus on both qualitative and quantitative approaches, the paper highlights the growing influence of technology in market research, providing valuable information for organizations looking to remain competitive in an ever-changing business landscape.

KEYWORDS

Market Research Consumer Behavior Business Strategy

Cite This Article

Harsha vardhan N1, Dr. Deepashree Devraj2, "The Evolution and Importance of Market Research in Contemporary Business Strategy," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 2, Feb 2025.

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Publication Date

7/1/2025

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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