THE FUTURE OF PACKAGING: MINIMALISM IN MODERN ERA

This article delves into the potential of minimalistic packaging designs as a future trend. Minimalism, a design philosophy valuing simplicity and the removal of unnecessary elements for a clean look, is applied to packaging. This involves using basic visual elements like color, typography, and graphics to create functional and uncluttered packaging. Such packaging employs limited colors, simple typography, and negative space to achieve an elegant and sophisticated appearance, gaining popularity recently. The study examines how minimalistic packaging contributes to sustainability by reducing waste and resource consumption. Moreover, it contends that such packaging imparts a sense of high functionality to products, ultimately enhancing their perceived value.