The Gig Economy and Youth Employment in Urban Karnataka: A Socio-Economic Examination.
Srinivas H N 1
Assistant Professor
Department of Commerce
BMS Evening College of Arts & Commerce
sri.gangadkar@gmail.com
ORCID ID: 0009-0002-9279-2465
Dr. Manu H Natesh 2
HOD & Assistant Professor
Department of Commerce
BMS College of Commerce & Management
manuhnatesh@gmail.com
ORCID ID: 0009-0000-7952-9318
Dharanendra M 3
Assistant Professor
Department of Commerce
BMS Evening College of Arts & Commerce
dharanendram715@gmail.com
ORCID ID: 0009-0003-3557-6691
Abstract:
This scholarly article meticulously investigates the increasingly significant influence that the gig economy exerts on employment opportunities for the youth demographic in the rapidly urbanising region of Karnataka. As digital platforms, including but not limited to Swiggy, Zomato, Uber, Ola, Urban Company and various freelance job portals, continue to proliferate and expand their reach, they are simultaneously transforming and redefining the conventional employment patterns that young individuals have traditionally relied upon. This extensive analysis carefully investigates the complex socio-economic consequences tied to gig employment, highlighting essential factors like income consistency, job satisfaction rates, opportunities for acquiring new skills and future career paths that may develop for younger workers in this industry. The research strategy for this inquiry is fundamentally anchored in the application of secondary data sources, which feature government reports and extensive surveys. It is focused on delivering a comprehensive and detailed analysis of the ways the gig economy is impacting the lives of young people in prominent cities like Bengaluru, Mysuru and Mangaluru. Furthermore, the study integrates recent societal developments, such as the implementation of India's Code of Social Security in 2020, the significant rise of hyper local delivery platforms and the increasing levels of digital literacy that are being observed among the youth population, thereby enriching the overall analysis of the gig economy's impact.
