THE HUNGER GAMES: CONSUMER PREFERENCE OF ZOMATO VS SWIGGY

THE HUNGER GAMES: CONSUMER PREFERENCE OF ZOMATO VS SWIGGY

UNDER THE GUIDANCE OF Prof. Dr. Ved Prakash

Submitted By Mayuri Verma

MASTER OF BUSINESS ADMINISTRATION

School of Business

Galgotias University

CHAPTER 1: INTRODUCTION
A consumer is an individual who purchases a product or a service for personal consumption and not for further resale or manufacturing. For example, any person who buys apparels or wireless internet service for personal consumption is a consumer. Consumers make the decision of whether to purchase a product/service, as per their requirements and the influence of marketing done by a company for their brand.

A brand is generally a name, term, design or symbol that helps you differentiate between two or more Companies, Products or Services in the eyes of its consumers. It helps in building a positive image of the organization among customers. It plays a vital role in contributing to retaining the market share of the company by ensuring that’s its customers are satisfied and are coming back for repeat purchases.

The word satisfaction means – the fulfillment of one's wishes, expectations, or needs. Customer satisfaction refers to meeting the expectations of the customers by the brand they purchased. It is a psychological and emotional response that the customer has towards the consumption experience of the product or service bought. Customer satisfaction is one of the most prominent factors that influence a consumer’s preference.