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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM46260
Volume:
9 |
4 |
Apr 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Advertising has been an integral part of human history, originating from Latin roots meaning “to turn toward.” It represents a communication bridge between marketers and consumers, aiming to influence purchase decisions through effective messaging. Over time, advertising evolved from simple outdoor signs in ancient Rome and Egypt to the sophisticated digital campaigns we see today. The effectiveness of an advertisement relies heavily on how well it is received and accepted by the target audience.
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Publication Date
4/27/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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