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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM24164
Volume:
7 |
6 |
Jun 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The present study has been made with the view to analyzing the impact of advertisements on consumer decision-making. This study looks at the relationship between advertisements and decision-making of the consumers. The objectives of this study were to understand the psychological factors that influence customer decision-making and the most preferred advertisement media. The study clearly tells the importance of advertisement to businesses as well as its influence on consumers. The random sampling method was used by researchers for distributing the questionnaire. The sample collected was 125 covering in and around Coimbatore, Tamil Nadu.
KEYWORDS
Publication Date
6/27/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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