The Impact of Artificial Intelligence on Human Resource Practice

Artificial Intelligence (AI) is changing Human Resource (HR) practices in the digital age. From hiring to employee engagement and performance evaluation, AI tools and platforms help HR departments become more strategic and efficient. This paper examines how AI is reshaping traditional HR models by improving personalization, trust, and operational efficiency. Through surveys and a literature review, the study explores the role of AI- powered influencers in HR, evaluates ethical concerns regarding AI use in HR, and identifies factors that determine AI credibility and influence. The findings suggest that AI’s effectiveness in HR largely relies on perceived authenticity, transparency, and employee relatability. The research concludes with practical tips for integrating AI into HR strategies responsibly.