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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM48496

The Impact of Artificial Intelligence-Powered Customer Segmentation on Small Businesses

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM48496

Volume:

9 |

5 |

May 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM48496

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SC

Sani Chauhan*1

DNB

Dr. Neeraj Bali*2

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Abstract

In today’s competitive landscape, understanding and catering to individual customer needs is crucial for businesses of all sizes. While large corporations have historically dominated the realm of sophisticated customer segmentation, recent advancements in Artificial Intelligence (AI) are leveling the playing field for small businesses. This paper explores the impact of AI-powered customer segmentation on small businesses, highlighting its potential benefits, challenges, and practical applications. We argue that AI empowers small businesses to achieve granular customer insights, personalize marketing efforts, improve customer experience, and ultimately drive revenue growth, but acknowledge the challenges associated with implementation, data security, and ethical considerations.

KEYWORDS

Artificial Intelligence Customer Segmentation Small Businesses Marketing Personalization Customer Experience Machine Learning Data Analysis

Cite This Article

Sani Chauhan*1, Dr. Neeraj Bali*2, "The Impact of Artificial Intelligence-Powered Customer Segmentation on Small Businesses," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 5, May 2025. https://doi.org/10.55041/IJSREM48496

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Publication Date

5/22/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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