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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM16923

THE IMPACT OF BEHAVIOURAL BIAS ON DECISION MAKING OF INVESTORS: AN EMPIRICAL STUDY

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-

Subject:

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Paper ID:

IJSREM16923

Volume:

6 |

11 |

Nov 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Amit Dinesh Bhanushali

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Abstract

This paper is a study to analyze the behavior of investors with herding and overconfidence behavioral bias theories and to analyze the impact of impact of covid-19 on investors decision making. This study is based on primary research. The analysis was carried by conducting survey of 75 respondents with help of questionnaire. Study concludes that behavior matters a lot when while making investment decision and found majority of respondents are highly influenced with herding and overconfidence behavioral bias, and there are lots of change in the preference of investment of respondents before and after covid-19. In this study the descriptive research is done with help of tabular and chart representation technique.

KEYWORDS

Behavioral finance herding overconfidence investment investors decision making covid-19.

Cite This Article

Amit Dinesh Bhanushali, "THE IMPACT OF BEHAVIOURAL BIAS ON DECISION MAKING OF INVESTORS: AN EMPIRICAL STUDY," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 11, Nov 2022.

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Publication Date

11/22/2022

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The authors declare no conflict of interest related to this research work.

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