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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM14135

The Impact of Demographics on Online Buying of Digital Cameras

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-

Subject:

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Paper ID:

IJSREM14135

Volume:

6 |

6 |

Jun 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Dr. Rohit Sublaik

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Abstract

Demographics play an integral part in shopping process. The individual’s choice for a particular product/service is largely related to his demographics. A structured questionnaire was used as a tool to collect the primary data. The study was conducted in Himachal Pradesh (Shimla City) and a sample size of 450 was selected by making use of non-probability sampling technique. The collected data was analyzed using tools like Weighted Average and Rank Technique. Canon was the most preferred choice of digital cameras by the customers’.

KEYWORDS

Demographics Online Shopping Digital Cameras Online Buying Demographic Variables

Cite This Article

Dr. Rohit Sublaik, "The Impact of Demographics on Online Buying of Digital Cameras," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 6, Jun 2022.

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Publication Date

3/5/2022

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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