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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50116

The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50116

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM50116

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

NJ

Neeraj Joshi

SK

Saifan Khan

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Abstract

This Research paper explores the extent to which digital marketing efforts influence consumer buying decisions, particularly comparing online and offline shoppers. The study focuses on two main objectives : 1 ) Influence of digital marketing on consumer buying behaviour 2) To compare the purchasing patterns of online versus offline shoppersIndex

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Cite This Article

Neeraj Joshi, Saifan Khan, "The Impact of Digital Marketing on Consumer Buying Behavior: A Study of Online vs. Offline Shoppers," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/IJSREM50116

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Publication Date

11/5/2025

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Double-Blind Peer Review

Review Rounds: 2

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2

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5

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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