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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREMWP5010

The Impact of Digital Marketing on the Growth of Small and Medium Enterprises (SMES) In India

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-

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Paper ID:

IJSREMWP5010

Volume:

10 |

1 |

Jan 2026

Pages:

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Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Tl

Tanish lalwani

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Abstract

Digital marketing has become an essential business strategy in the modern economy. This research paper examines how digital marketing influences the growth of Small and Medium Enterprises (SMEs) in India. The study analyzes key digital tools, their benefits, challenges, and future potential, providing a clear academic perspective suitable for BBA-level management studies.

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Cite This Article

Tanish lalwani, "The Impact of Digital Marketing on the Growth of Small and Medium Enterprises (SMES) In India," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 1, Jan 2026.

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Publication Date

9/30/2026

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The authors declare no conflict of interest related to this research work.

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