The Impact of Marketing Mix Elements on Consumers’ Buying Intention toward Electric Two-Wheelers.

The regression analysis demonstrates that marketing mix elements significantly influence consumers’ buying intention toward electric two-wheelers. The findings suggest that manufacturers should give highest priority to Product, followed by Place and Promotion. Since Price was not statistically significant, companies should focus more on product quality, accessibility, service support, consumer education, and effective promotional communication rather than relying mainly on price reductions to increase buying intention. Overall, the findings support the importance of an effective product, place and promotion strategy for increasing consumers’ buying intention toward electric two-wheelers.

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