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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM31966
Volume:
8 |
4 |
Apr 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Advertising is a very effective tool. Given the amount of money that major corporations spend on this marketing medium, advertisers clearly believe that they can influence consumer decisions and thus behaviour. Nowadays, advertising offer or appear to guarantee a wide range of things. They rely on implications as well. Car advertising frequently feature attractive, successful people, with the assumption that purchasing the car will have the same effect on the target market.Another example is beauty advertisements; many advertisements for beauty items promise to make the buyer seem younger. Do these really have an impact on a consumer’s purchasing decision? How does the advertiser decide which approach to take in this situation? What are the consumer’s influences?
KEYWORDS
Publication Date
12/31/45410
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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