The Impact of Mental and Physical Wellbeing and Productivity on Creative Services Teams in Marketing and Communications within the IT Industry

The present dissertation focuses on an important and timely workplace issue: the impact of mental and physical wellbeing and productivity on creative services teams in marketing and communications within the IT industry. Creative services teams play a central role in brand communication, campaign development, digital content creation, internal communication, external messaging, employer branding, and market positioning. Their productivity depends not only on technical skill but also on psychological energy, physical comfort, collaboration quality, proactive behaviour, and supportive leadership.   Remote and hybrid work have created both opportunities and challenges for creative services teams. Flexibility, autonomy, and reduced commuting can support wellbeing and focused work. However, isolation, screen fatigue, poor ergonomics, delayed feedback, communication overload, and blurred work-life boundaries can weaken creative flow and productivity. The central conclusion of the dissertation is that creative productivity cannot be separated from employee wellbeing. IT organizations that invest in psychological safety, ergonomic comfort, structured collaboration, focused work time, and supportive leadership are more likely to sustain both employee health and high-quality creative output. Therefore, a holistic and role-sensitive approach is required for supporting MarCom creative services teams in the modern IT workplace.

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