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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM49809

The Impact of Mobile Marketing on Consumer Behaviour in the E-commerce Industry

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM49809

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem49809

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HS

Himanshu Sharma

Ds

Dr.AnnapurnaMetta sarjare

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Abstract

The rise of smartphones and internet penetration has significantly transformed e-commerce and given rise to mobile marketing as a critical promotional tool. This research paper examines how mobile marketing strategies influence consumer behavior in the digital marketplace. A quantitative survey of 120 respondents revealed that mobile app usage, push notifications, SMS promotions, and social media advertising play a significant role in shaping online purchasing decisions. The findings confirm a strong relationship between mobile marketing efforts and increased customer engagement and conversion rates in the e-commerce sector.

KEYWORDS

E-commerce Mobile Marketing Consumer Behavior Mobile Apps Digital Advertising Online Shopping

Cite This Article

Himanshu Sharma, Dr.AnnapurnaMetta sarjare, "The Impact of Mobile Marketing on Consumer Behaviour in the E-commerce Industry," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem49809

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Publication Date

6/9/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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