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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50573

THE IMPACT OF ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50573

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50573

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

AV

Anchal Varma

DVKD

Dr. Virendra Kumar Dahiya

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Abstract

This research discusses the central position of online customer reviews in determining consumer buying behavior. With the growth of digital marketplaces, customer reviews have emerged as a primary source of product information and exert substantial influence on buyer trust, perceived quality of the product, and ultimate purchase decisions. The research investigates the psychological and behavioral effects of reviews, both positive and negative, pointing to review credibility, quantity, and sentiment. Findings indicate that structured and genuine reviews increase consumer trust and minimize purchase uncertainty, hence playing a crucial role in decision making. This structured overview synthesizes the current academic understanding of how online customer reviews influence consumer purchasing decisions, highlighting the importance of review quality, sentiment, and authenticity in shaping online shopping behavior.

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Cite This Article

Anchal Varma, Dr. Virendra Kumar Dahiya, "THE IMPACT OF ONLINE CUSTOMER REVIEWS ON PURCHASE DECISIONS," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50573

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Publication Date

6/14/2025

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Double-Blind Peer Review

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The authors declare no conflict of interest related to this research work.

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