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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM21211

THE IMPACT OF ONLINE REVIEWS ON PRODUCT SALES: A COMPREHENSIVE ANALYSIS

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM21211

Volume:

7 |

5 |

May 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

VV

VANSHIKA VATSA

DMG

Dr. MAMTA GAUR

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Abstract

Customers’ reliance on eWOM (electronic word of mouth) communication has increased as the Internet has become more pervasive. reviews of products that are shared on the web Consumers rely on the internet more than any other medium when making purchasing decisions. Effective e-marketing is now a vital success factor for new product launches because of the importance of user-generated material, notably online product reviews, in helping consumers make well-informed purchasing decisions. Sales of media like books, movies, and video games can be boosted by good evaluations posted online, according to an ever-growing body of academic literature. Researchers have offered strategies for altering online product reviews to help marketers take advantage of eWOM. Methods such as targeting powerful individuals, praising advocates, and hiding product details are used. However, empirical data on how the sales of new products are impacted by internet reviews is not always trustworthy.

KEYWORDS

Online product reviews panel data analytics word-of-mouth marketing and sales of new products.

Cite This Article

VANSHIKA VATSA, Dr. MAMTA GAUR, "THE IMPACT OF ONLINE REVIEWS ON PRODUCT SALES: A COMPREHENSIVE ANALYSIS," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 5, May 2023. https://doi.org/10.55041/IJSREM21211

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Publication Date

5/16/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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