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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM21461

THE IMPACT OF PRODUCT DIFFERENTITATION STRATEGY ON SALES PERFORMANCE TOWARDS PROCTER & GAMBLE PRODUCTS WITH SPECIAL REFERENCE IN COIMBATORE CITY

Stream/Area:

-

Subject:

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Paper ID:

IJSREM21461

Volume:

7 |

6 |

Jun 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SP

SOUNDHARYA P

MDM

Ms. D. MAHESWARI

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Abstract

explores the impact of product differentiation strategy on the sales performance of Procter & Gamble (P&G) products. Product differentiation refers to the unique features, branding, or marketing strategies that distinguish a product from its competitors. P&G, a multinational consumer goods company, employs various product differentiation techniques to stand out in the market. This study examines the relationship between these strategies and the sales performance of P&G products. In this research highlights the positive impact of product differentiation strategies on the sales performance of P&G products. It emphasizes the importance of innovation, branding, and targeted marketing in achieving market success. The study provides valuable insights for P&G and other organizations seeking to enhance their sales performance through effective product differentiation strategies.

KEYWORDS

Marketing Strategy Product Differentiation Sales performance

Cite This Article

SOUNDHARYA P, Ms. D. MAHESWARI, "THE IMPACT OF PRODUCT DIFFERENTITATION STRATEGY ON SALES PERFORMANCE TOWARDS PROCTER & GAMBLE PRODUCTS WITH SPECIAL REFERENCE IN COIMBATORE CITY," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 6, Jun 2023.

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Publication Date

6/27/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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