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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM66135
Volume:
10 |
7 |
Jul 2026
Pages:
1-12
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA-Student.
Vidya Vikas Institute of Engineering and Technology, Mysuru
Assistant professor
Vidya Vikas Institute of Engineering and Technology, Mysuru
This study examines the impact of social media on the growth and success of quick commerce (Qcommerce) services. With the increasing use of platforms such as Instagram, Facebook, YouTube, and X, social media has become an important marketing tool that influences consumer awareness, purchase decisions, and brand loyalty. Quick commerce companies such as Blinkit, Zepto, and Swiggy Instamart use social media to promote products, engage with customers, and build strong brand relationships.The primary objective of this research is to analyse how social media affects consumer behaviour and purchasing decisions in the quick commerce sector. The study adopts a quantitative research approach using a structured questionnaire with a Likert scale to collect primary data from consumers. The collected data are analysed using appropriate statistical tools to identify the relationship between social media marketing and customer satisfaction, trust, and purchase intention.The findings indicate that social media significantly influences customer awareness, product discovery, and buying behaviour. Factors such as promotional content, customer reviews, influencer marketing, and interactive communication positively affect consumers' decisions to use quick commerce services. The study concludes that effective social media strategies help quick commerce companies improve customer engagement, increase sales, and strengthen brand loyalty. The research provides valuable insights for marketers and businesses to develop effective digital marketing strategies and enhance customer experience in the rapidly growing quick commerce industry.
KEYWORDS
This study shows that social media has a positive influence on the growth of quick commerce in Mysuru. Many people use platforms like Instagram, Facebook, and YouTube to learn about products, discounts, and special offers. These platforms help customers discover quick commerce apps and make informed purchasing decisions. The study also found that customers prefer quick commerce because it is fast, convenient, and saves time. Social media advertisements, influencer recommendations, and customer reviews increase trust and encourage people to use these services more often. Overall, social media plays an important role in attracting customers, improving their shopping experience, and supporting the growth of quick commerce in Mysuru.
• Singh, R. (2024). Influence of social media on quick commerce. ResearchGate. • Wang, J., & Shahzad, F. (2024). The role of emotional support and relationship quality in online purchasing behavior. Journal of Retailing and Consumer Services. • Mukhopadhyay, M. (2024). Growth factors influencing the quick commerce industry. International Journal of Research in Commerce and Management. • Păuceanu, A. M., et al. (2023). Consumer behavior and digital transformation in retail after COVID-19. Sustainability. • Bryant, M. M., & Basu, R. (2023). The impact of online reviews and customer-generated content on consumer behavior. Journal of Consumer Behaviour. • Dwivedi, Y. K., et al. (2023). Social media and digital transformation in commerce: A systematic review and future research agenda. International Journal of Information Management. • Mubdir, G. A., et al. (2024). Digital marketing and social media engagement on online buying behavior. International Journal of Advanced Research in Business and Management. • Ali, H. A., et al. (2024). Factors influencing social commerce adoption at the organizational level. Journal of Electronic Commerce Research. • Khairunisa, et al. (2024). Electronic word-of-mouth and consumer purchase decisions in social commerce. International Journal of Business and Society. • Various Authors. (2024–2025). Recent studies on social media and quick commerce. Industry reports and online research articles.
Publication Date
7/18/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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