The Impact of Social Media on Startups and Investors: Insights from a MERN Stack-Based Web Application

Social media has fundamentally transformed communication and business dynamics, particularly for startups seeking growth and investors exploring new opportunities. This paper explores the impact of social media in bridging the gap between startups and investors, focusing on a custom-built web application developed using the MERN (MongoDB, Express.js, React.js, Node.js) stack. The app facilitates posting content, real-time chatting, adding startup profiles, and organizing events—key features that simulate a social media platform for entrepreneurial collaboration. The study investigates how such features influence investor engagement and startup visibility, and highlights the potential for technological tools in enhancing startup ecosystems.