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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM66188
Volume:
10 |
7 |
Jul 2026
Pages:
1-9
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA Student ,
Vidya Vikas Institute of Engineering and Technology, Mysuru, Karnataka.
Assistant Professor
Vidya Vikas Institute of Engineering and Technology, Mysuru, Karnataka.
Social media now occupies a central place in the daily lives of students, shaping how they communicate, learn, and stay connected with one another. Platforms such as Instagram, WhatsApp, Facebook, YouTube, and LinkedIn give students ready access to study material, online discussion, and networking opportunities. This convenience carries a cost, however: when social media use goes unchecked, it can eat into study time, weaken concentration, and disrupt the time-management habits students need to perform well academically. The present study, “The Impact of Social Media on Students' Academic Performance: A Study Conducted in Mysuru,” sets out to examine this relationship directly. Three objectives guided the research: to identify the pattern and extent of social media use among students, to assess their academic performance in terms of concentration, grades, and time management, and to determine whether a measurable relationship exists between the two. Primary data were collected from 54 students through a structured questionnaire and analyzed in SPSS using descriptive statistics, a Chi-square test, and ANOVA. The findings point to a mixed picture. Most respondents spend more than three hours a day on social media and check notifications frequently, yet a majority also report that their academic performance has held steady or improved over the past two semesters, and that they remain actively engaged in classroom discussions. Social media, in other words, cuts both ways: used for educational purposes, it supports learning, communication, and access to information; used without limits, it can reduce concentration and academic performance. Overall, the study suggests that responsible, balanced use is what matters most. Students who manage their screen time and treat social media primarily as a learning tool — rather than letting it compete with their coursework — appear best placed to gain its benefits without compromising their academic responsibilities.
KEYWORDS
Social media, this study confirms, plays a real and significant role in students' academic lives. Used well, it offers genuine educational value — easy access to learning materials, better communication, and stronger collaboration between students and teachers. Used without limits, though, it works against the very outcomes it can otherwise support, pulling down concentration, multiplying distractions, and disrupting time management. The path forward isn't to avoid social media but to use it wisely: students who strike a real balance between their online activity and their academic responsibilities are the ones who stand to gain from it — enhancing their learning rather than undermining it.
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Publication Date
7/18/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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