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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREMWP49333

The Impact of Zepto in Online Platform as Compare to Swiggy and Other Competitors

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Paper ID:

IJSREMWP49333

Volume:

9 |

5 |

May 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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MB

MD BADRUDDOJA

DND

DR. NISHTHA DWIVEDI

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Abstract

This research paper examines the transformative impact of Zepto on India’s online platform ecosystem, particularly in the quick commerce and food delivery sectors. The study analyzes Zepto’s competitive positioning against established players like Swiggy, Zomato, and other market participants through comprehensive market share analysis, strategic differentiation, and consumer behavior patterns. Drawing upon theoretical frameworks including Platform Theory, Network Effects, and Disruptive Innovation Theory, this paper explores how Zepto’s ultra-fast delivery model has redefined consumer expectations and market dynamics. The research highlights Zepto’s rapid market penetration, innovative operational strategies, and competitive responses from incumbent platforms. This study provides valuable insights for scholars and industry professionals seeking to understand platform competition dynamics in emerging markets.

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MD BADRUDDOJA, DR. NISHTHA DWIVEDI, "The Impact of Zepto in Online Platform as Compare to Swiggy and Other Competitors," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 5, May 2025.

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5/31/2025

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