The Influence of Digital Marketing on Business Startup

“The Influence of Digital Marketing on Business Startup”

Submitted By: [ARUN KUMAR]

ADMISSION No:  23GSOB2010579

MBA 2023-2025

UNDER THE GUIDANCE OF

[Prof. Dr. E Manigandan]

SCHOOL OF BUSINESS

GALGOTIAS UNIVERSITY

MAY,2025

ABSTRACT

This paper examines “The Influence of Digital Marketing on Business Startup”. As the dependence of business on Digital Marketing sites for promoting their businesses, it is highly important to have an understanding about its role and influence for survival in today's competitive business landscape. The investigation examines how customer engagement, image perception, and sales conversion is influenced by social media for firms operating in multiple industries.

The research design utilized a mixed-methods strategy, incorporating both qualitative and quantitative methods. Surveys were used to collect data from companies actively involved in social media marketing and interviews with marketing experts. Secondary data from industry reports and case studies were also analyzed to validate the primary results.

Some of the key findings are the positive relationship between active social media participation and increased brand loyalty, expanded customer reach, and greater sales conversions. Additionally, companies using influencer marketing and targeted advertising experienced a significant boost in consumer engagement and purchase intent.

This study identifies the important role of social media in contemporary marketing practices and offers actionable recommendations for companies looking to promote their social media profiles. The research ends with various proposals for companies on how to maximize social media marketing strategies and future areas of investigation on the changing nature of digital marketing.