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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM40810

The Influence of Online Reviews on Purchase Decisions

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM40810

Volume:

9 |

1 |

Jan 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM40810

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SK

Sarath. K

SKS

Sathish Kumar. S

DGK

Dr. Gananath Khilla

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Abstract

Online reviews have become a crucial part of how people make decisions in today’s digital world. With the rapid growth of online shopping and social media, these reviews give consumers valuable insights into product quality, customer satisfaction, and overall value. As a form of digital word-of-mouth, online reviews influence consumer behavior by shaping preferences, building trust, and ultimately impacting purchasing choices. This article explores the important role of online reviews, their effects on businesses and consumers, and the challenges they bring, such as fake reviews and information overload.

KEYWORDS

Online reviews consumer behavior e-commerce digital trust purchase decisions.

Cite This Article

Sarath. K, Sathish Kumar. S, Dr. Gananath Khilla, "The Influence of Online Reviews on Purchase Decisions," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 1, Jan 2025. https://doi.org/10.55041/IJSREM40810

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Publication Date

1/17/2025

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Double-Blind Peer Review

Review Rounds: 2

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9

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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