THE INFLUENCE OF PACKAGING ON CONSUMER PERCEPTION

THE INFLUENCE OF PACKAGING ON CONSUMER PERCEPTION

SHUBHAM YADAV (22GSOB2010058)

UNDER THE SUPERVISION

DR. SURINDER K DHINGRA

GALGOTIAS UNIVERSITY

 ABSTRACT

The abstracts focus on the influence of packaging on consumer perception. They highlight how packaging design, including elements like colour, shape, and information, plays a crucial role in shaping consumers' perceptions of product quality, healthiness, and overall appeal. Consumers often rely on packaging as a communication tool to understand product attributes, make purchase decisions, and infer qualities like health-consciousness. Studies show that packaging colour, in particular, can significantly impact consumer perceptions, influencing health assessments and purchase intentions. The research emphasizes the importance of packaging in creating positive consumer-brand relationships, enhancing product attractiveness, and guiding consumer behaviour. Overall, the findings underscore the significant role packaging plays in shaping consumer perceptions and purchase decisions.

Key word :  Packaging design, with its colors, shapes, and information, acts as a silent salesperson influencing how consumers perceive product quality,