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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM36149
Volume:
8 |
6 |
Jun 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Digital marketing is the word which was first used in 1991. The journey of this digital marketing from its introduction to worldwide acceptance has seen many developments in very small time. Due to the increasing benefits of digital services in the field of marketing, many companies adopting digital marketing practices over traditional marketing practices. The acceptance ratio is increasing very rapidly throughout the world. Particularly talking about India, due the increasing number of internet users in the country, India has becoming a dream market for every company in the world. This article has written with the intention to find out the growth journey of digital marketing in India. Various benefits of digital marketing to the marketers as well as customers have been studied under this study. The future trends in the field of digital marketing are also analysed in this study.
KEYWORDS
Publication Date
6/29/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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