The Perception and Understanding of Paid Vs Organic Social Media Advertising Among Gen Z Consumers in India.

This research paper explores the perceptions and understanding of Paid versus Organic social media advertising among Generation Z consumers in India. As digital natives, Gen Z’s interaction with social media shapes their attitudes toward marketing strategies. Through a combination of qualitative and quantitative research methods, it helps to find out how well they can tell the difference ,What they trust more , and how it affects what they buy. We used surveys and interviews to gather information . And The findings aim to contribute to more effective social media marketing strategies tailored for the Gen Z demographic in India.