The Perception of Black Friday Sales Among Consumer in Delhi NCR

Black Friday is an annual shopping event that occurs the day after Thanksgiving in the United States. It is a time when retailers offer significant discounts and promotions on a wide range of products, attracting millions of shoppers both online and in physical stores. This event has grown in popularity over the years, with many people anticipating the discounts and making plans to take advantage of them. For retailers, Black Friday represents an opportunity to generate a large volume of sales and increase revenue. This research report aims to analyze the impact of Black Friday sales on the retail industry, consumer behaviour, and the economy as a whole. It will examine the history of Black Friday, the strategies used by retailers to drive sales, and the effects of the event on consumer spending habits. Additionally, the report will investigate the environmental impact of Black Friday and the ethical considerations associated with the production and consumption of goods during this period. Overall, the report will provide valuable insights into the phenomenon of Black Friday and its implications for the retail industry and society as a whole..”