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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM49849

The Psychology of Colors

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM49849

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM49849

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DAD

Dr. Anu Devi

DS

Dhirgha Saini

DMD

Dr. Manoj Dhiman

M

Meenakshi

.R

. Rajnikant

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Abstract

This research paper explores the psychological impact of colors on human behavior, emotion, and cognition. By examining the theoretical foundations of color psychology and reviewing empirical studies, this paper highlights how different colors influence mood, decision-making, productivity, and social perception. The study also discusses cultural variances in color interpretation and the practical applications of color psychology in marketing, design, education, and therapy.

KEYWORDS

Color psychology human behavior emotional response cultural interpretation visual perception design and marketing.

Cite This Article

Dr. Anu Devi, Dhirgha Saini, Dr. Manoj Dhiman, Meenakshi, . Rajnikant, "The Psychology of Colors," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/IJSREM49849

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Publication Date

10/5/2025

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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1

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9

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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No funding information available for this research.

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