THE RELATION BETWEEN BRAND AWARENESS AND REPEAT PURCHASES

The Relation Between Brand Awareness and Repeat Purchases

SUBMITTED BY                                                                         SUBMITTED TO

Gaurav Raj                                                                            SANDEEP SHARMA

Admission no. 21GSOB1030023

1.1 Introduction

"Brands take after people. They are thought of, composed and kept up, caused solid and dependable so they to can be enduring mates of the individuals (clients), structure usually obliging and fulfilling relationship with them and become their accomplices until the satisfaction of time. Such brands, make their family (affiliation or corporate) content with them. The best brands are the ones who help in wrapping and continuing with solid enormous pack "parent-brand-individuals" affiliations. These brands structure the potential for present new unexpected new development and future widening. They help the affiliations vanquish tops at the hour of effects and keep above water and swim at times of difficulty."

We run over various brands in our reliably lives. Our morning begins with utilizing a toothpaste (Colgate, Pepsodent or Close-up), utilizing a washing headway (Lux, Fairglow or Cinthol) and compound (Clinic All Clear or Vatika), wearing pieces of clothing ( Allen Solly, Levi's or Raymonds), breakfast bread (Britannia or Modern) and margarine (Amul) or jam (Kissan), lunch and supper (Nature Fresh or Pillsbury flour and Safal vegetables), morning and night tea and espresso (Tetley, Nescafe or Bru), going out in a vehicle (Hyundai Santro, Honda Accord or Mercedes Benz).