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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50421

The Relationship Between AI-Driven Personalization and Consumer Behaviour in Digital Marketing

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50421

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50421

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PS

Priyanshu Shingh

DBS

Dr. Bala Shiwangi

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Abstract

This comprehensive research examines the transformative impact of artificial intelligence-driven personalization on consumer behavior within the digital marketing landscape. The study reveals that AI-driven personalization has fundamentally altered how consumers interact with brands, creating sophisticated expectations for tailored experiences while driving significant improvements in business outcomes. Through analysis of current market trends, consumer preferences, and technological capabilities, this research finds that 92% of organizations worldwide are implementing AI-driven personalization strategies, with leading companies achieving 10-20% improvements in sales ROI.

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Cite This Article

Priyanshu Shingh, Dr. Bala Shiwangi, "The Relationship Between AI-Driven Personalization and Consumer Behaviour in Digital Marketing," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50421

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Publication Date

6/13/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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