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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM55079
Volume:
9 |
12 |
Dec 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
BookTok, a subcommunity on the social media platform TikTok, has emerged as a powerful force in the literary world. What began as a space for readers to share brief book reviews and emotional reactions has evolved into a vibrant community that influences publishing trends, revives older titles, and redefines the relationship between readers and authors. This paper explores how BookTok is reshaping reading habits, transforming the publishing industry, and building new kinds of literary communitiesâparticularly among Gen Z.
KEYWORDS
Publication Date
6/9/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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