The Rise of Plastic Money: An Examination of Its Impact on Consumer Behaviour and the Economy

The Rise of Plastic Money: An Examination of Its Impact on Consumer Behaviour and the Economy

Jyothi Dey, Dr. A. RUPA VENI

Department of Business administration, Malla Reddy University, Telangana.

Abstract

The use of plastic money, such as credit cards and debit cards, has become increasingly prevalent in recent years. This paper aims to examine the impact of plastic money on consumer behaviour and the economy. Through a comprehensive literature review, this paper analyses the advantages and disadvantages of plastic money, as well as the factors that influence consumer adoption and usage of these payment methods. The methodology involved in this research includes an analysis of secondary data from a variety of academic sources, as well as primary data collected through surveys and interviews with consumers and experts in the field. The results of this study reveal that plastic money has had a significant impact on the way consumers make purchases, as well as on the overall economy.

Keywords: plastic money, credit cards, debit cards, consumer behaviour, economy, literature review, advantages, disadvantages, adoption, usage, methodology, secondary data, primary data, surveys, interviews, experts, impact, purchases.