The Rise of Social Commerce - A Case Study on Meesho’s Consumer Acquisition Strategy in India

The fast advancement of computerized advances and the broad selection of social media have given rise to a unused shape of online retail known as social commerce. This proposition investigates the development and development of social commerce in India through a centered case consider on Meesho, a driving social commerce stage. The consider examines Meesho’s interesting buyer procurement procedure, which depends intensely on social network-based offering, affiliate strengthening, and localized showcasing endeavours focusing on non-metro and rustic regions. Through a combination of auxiliary investigate and subjective investigation, this report analyze how Meesho leverages stages such as WhatsApp, Facebook, and Instagram to reach undiscovered markets and encourage peer-to-peer offering. The proposal moreover investigates the part of believe, community engagement, and mobile-first plan in driving shopper appropriation. Key discoveries highlight Meesho’s capacity to coordinated innovation with grassroots-level business, empowering the advanced incorporation of first-time web clients, particularly ladies. The consider concludes that Meesho’s show offers a adaptable and comprehensive system for social commerce in developing markets, displaying profitable bits of knowledge for both the scholarly world and industry partners