The Role of AI Chatbots in Enhancing Business Operations and Customer Engagement

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The Role of AI Chatbots in Enhancing Business Operations and Customer Engagement

Dr. Nalini Sunil

Assistant Professor, Faculty of Management Studies, Jain (deemed-to-be University), Bangalore

Jigyansha Mishra1, Harish N Kamath2, Haris musthafa 3, Harsh Maskara 4, Gowtham L 5, Chaitra 6

Student, Faculty of Management Studies, Jain (deemed-to-be University), Bangalore

Abstract
AI chatbots have revolutionized customer service, marketing, and business operations by providing automated and intelligent interactions. This paper explores how AI chatbots improve efficiency, reduce costs, and enhance customer experiences. It discusses the technological advancements behind chatbots, their applications across various industries, and the challenges faced in implementation. By analyzing customer segmentation, financial considerations, and logistics benefits, the study highlights the critical factors for successful chatbot deployment. Through an extensive review of literature and case studies, this research aims to present a comprehensive understanding of AI chatbots and their strategic importance in the digital economy.

Keywords
AI Chatbots, Customer Engagement, Business Automation, Conversational AI, Digital Transformation, Machine Learning, NLP, Customer Support, Virtual Assistants, Smart Automation

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