The Role of Artificial Intelligence in Modern HR Practices

Artificial Intelligence (AI) has emerged as a transformative force in Human Resource Management (HRM), significantly reshaping traditional practices into data-driven and strategic processes. This research paper examines the role of AI in modern HR practices by analyzing its applications, benefits, challenges, and future implications. The study is based on secondary data collected from academic literature, industry reports, and organizational case studies. AI technologies such as machine learning, natural language processing, and predictive analytics are increasingly being used in recruitment, employee engagement, performance management, and workforce planning. The findings indicate that AI improves efficiency, enhances decision- making, and reduces operational costs. However, challenges such as ethical concerns, data privacy issues, and resistance to change remain significant. The study concludes that AI serves as an enabler rather than a replacement for human resource professionals, emphasizing the importance of balancing technology with human judgment.