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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM44807

The Role of Artificial Intelligence in Predictive Marketing

Stream/Area:

-

Subject:

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Paper ID:

IJSREM44807

Volume:

9 |

4 |

Apr 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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HS

Hanumat Singh

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Abstract

There are numerous advantages of using artificial intelligence (AI) to enhance predictive marketing techniques. It brings up moral questions about consumer manipulation, market share consolidation, and customer prioritisation. Using the experiences and viewpoints of experts in AI and predictive marketing, this study examines these ethical issues from a modern angle. By utilising the experiences and viewpoints of experts in the field, this study seeks to advance the subject by offering a contemporary viewpoint on the moral dilemmas raised by the application of AI in predictive marketing.

KEYWORDS

Artificial Intelligence (AI) Predictive Marketing Customer Experience Digital Marketing Online Shopping Machine Learning and Data Analysing

Cite This Article

Hanumat Singh, "The Role of Artificial Intelligence in Predictive Marketing," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 4, Apr 2025.

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Publication Date

4/17/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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