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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50663

The Role of Business Analytics in Decision-Making: A Data-Driven Approach for Strategic Growth

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-

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Paper ID:

IJSREM50663

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50663

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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RK

Rahul Kumar

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Abstract

In the modern digital economy, data is a strategic asset, and organizations increasingly rely on business analytics to derive insights and make informed decisions. This research investigates the significance of business analytics in enhancing decision-making across sectors such as marketing, operations, finance, and HR. By analyzing case studies and responses from business professionals, the study identifies how analytics contributes to strategic growth, efficiency, and competitive advantage. It also addresses challenges in analytics adoption and proposes recommendations for organizations striving to build data-driven cultures.

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Rahul Kumar, "The Role of Business Analytics in Decision-Making: A Data-Driven Approach for Strategic Growth," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50663

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6/15/2025

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