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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM51719

The Role of Business Analytics in Planned Decision Making

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM51719

Volume:

9 |

8 |

Aug 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM51719

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

NR

N.SYED RASOOL

DS

Dr.S SENGUTTUVAN

.

.R.RAJESH

D

Dr.N.DEEPA

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Abstract

Data analytics plays a pivotal role in modern business decision-making by enabling organizations to convert raw data into valuable insights. Through techniques such as data mining, predictive analytics, and machine learning, businesses can identify patterns, forecast trends, and make evidence-based decisions. This research explores the impact of data analytics on enhancing operational efficiency, improving customer engagement, and gaining competitive advantages. The study also highlights the importance of data-driven strategies in reducing risks and optimizing resources .Ultimately ,it under score show data analytics empowers businesses to make informed decisions in an increasingly data-centric environment.

KEYWORDS

Data Analytics Decision-Making Business Intelligence Predictive Analytics Data-Driven Strategy

Cite This Article

N.SYED RASOOL, Dr.S SENGUTTUVAN, .R.RAJESH, Dr.N.DEEPA, "The Role of Business Analytics in Planned Decision Making," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 8, Aug 2025. https://doi.org/10.55041/IJSREM51719

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Publication Date

5/7/2025

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Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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