The Role of Crowdfunding Platform in Financing Small and Medium Sized Enterprises

The Role of Crowdfunding Platform in Financing Small and Medium Sized Enterprises

KM.Poonam Sharma

Under the Guidance of Prof. Dr.Nupur Mishra

School of Finance and Commerce

ABSTRACT

Small and medium-sized enterprises (SMEs) are crucial drivers of economic growth and innovation, yet they often face significant challenges in securing traditional financing. This research paper explores the role of crowdfunding platforms in addressing these challenges and providing alternative financing solutions for SMEs. Through a comprehensive literature review and analysis of case studies, the paper examines various types of crowdfunding—donation-based, reward-based, equity-based, and debt-based—and their impact on SMEs.

The findings highlight that crowdfunding offers numerous advantages for SMEs, including access to capital, increased brand visibility, and direct engagement with customers. Successful crowdfunding campaigns can also serve as a validation of business ideas, attracting additional investment from traditional sources. However, the research also identifies challenges and risks associated with crowdfunding, such as the potential for project failure, fraud, and the burden of campaign fulfillment.

By analyzing the operational mechanisms of popular crowdfunding platforms and comparing their effectiveness, this paper provides insights into best practices for SMEs considering crowdfunding. The study concludes with recommendations for SMEs, crowdfunding platforms, and policymakers to enhance the efficacy and sustainability of crowdfunding as a financing tool for SMEs. Future research directions are also suggested to further understand the long-term impact of crowdfunding on the growth and development of SMEs.This abstract serves as a concise summary of the research, highlighting the key points and findings, and setting the stage for a detailed exploration of crowdfunding's role in financing SMEs.