The Role of Edible Flowers in Enhancing Customer Experience in Luxury Hotels

The Role of Edible Flowers in Enhancing Customer Experience in Luxury Hotels

1. Ajay Rajendra Dikshit (M.sc HM), 2. Prof. (Dr). Manoj Srivastava , 3.Vivek Kumar (MBA)

NIMS University, Jaipur

1. ajaydixit773@gmail.com  2. manojvdn@gmail.com  3. imvivek124@gmai.com

Abstract: Enhancing the dining experience for patrons, the use of edible flowers into culinary offerings has emerged as a unique trend in upscale hotels. The purpose of this study is to determine how edible flowers affect both the entire eating experience and client pleasure. The study investigates the aesthetic, tactile, and affective impacts of adding edible flowers to food and drink using a mixed-methods approach that includes surveys and interviews with hotel visitors and employees. According to research, edible flowers greatly increase the visual attractiveness and distinctiveness of dishes, which increases customer happiness and creates enduring eating experiences. The study also emphasizes how crucial employee education is to educating visitors about the advantages of edible flowers. Finding premium edible flowers has a significant upfront cost, but the benefits to the visitor experience and the possibility of more repeat business make it worthwhile. Additionally, good social media marketing and brand distinctiveness are aided by the visual appeal of food enhanced with flowers. In summary, the usage of edible flowers in upscale hotels improves the dining experience, encourages repeat business, and bolsters the reputation of the establishment. Subsequent investigations ought to delve into the enduring financial advantages and ecological consequences of this approach inside the hospitality sector.

Keywords: Hotel, Flower food, Customer experience.