The Role of Government Schemes in Promoting Digital Entrepreneurship in Rural India

Mobile marketing has become one of the most influential digital tools in the modern business environment. In rural India, where small-scale enterprises form the backbone of local economies, mobile technology provides new growth opportunities. With the rapid expansion of smartphones, affordable internet services, and digital payment systems, rural entrepreneurs are increasingly adopting mobile marketing strategies to promote products, increase customer reach, and enhance profitability. This study investigates the effectiveness of mobile marketing in improving business performance among rural small-scale enterprises. Using primary data collected from 120 rural entrepreneurs, statistical tools such as mean, standard deviation, correlation, and t-test are applied. The findings confirm that mobile marketing significantly contributes to sales growth and customer expansion, thus supporting rural economic development.