THE ROLE OF HUMAN RESOURCE MANAGEMENT IN BUILDING A POSITIVE WORKPLACE CULTURE

– Human Resource Management (HRM) plays a pivotal role in the recruitment and selection process, ensuring that organizations attract, evaluate, and retain the right talent to meet strategic goals. This study focuses on Budnet Technology, analyzing how its HR practices impact the efficiency, effectiveness, and fairness of recruitment and selection. The research explores the methods used by the HR department in sourcing candidates, screening resumes, conducting interviews, and finalizing selections. Primary data was collected through structured questionnaires administered to employees and HR professionals at Budnet Technology, supplemented by secondary data from company records and scholarly literature. The study highlights the challenges faced during recruitment, such as talent shortage, skill mismatch, and time constraints, and evaluates the role of HR in overcoming these challenges through innovative strategies and technology integration. Findings indicate that HR practices significantly influence employee quality, organizational productivity, and retention rates. The research provides recommendations for enhancing recruitment efficiency, including adopting data-driven hiring tools, strengthening employer branding, and optimizing selection criteria. This study contributes to understanding the integral role of HRM in shaping organizational growth and workforce development in the modern technology-driven environment..