The Role of Logistics in B2b Business with Customer Satisfaction with Feedback Approach of Vendors

This study aims to investigate the logistics service quality (LSQ) from a supply chain quality perspective. The purpose is twofold to investigate how business customers perceive the LSQ dimensions in business-to-business (B2B) relationships, with a particular focus on the role of logistics service providers and to analyse the manner in which such dimensions, when combined, lead to high levels of customer satisfaction. Logistics plays a critical role in B2B businesses as it involves the management of the movement of goods and services from the supplier to the customer. The effectiveness and efficiency of logistics operations can have a significant impact on customer satisfaction in B2B businesses.One way to ensure customer satisfaction in logistics is through a feedback approach with vendors. This involves gathering feedback from customers regarding their experience with the logistics process, including delivery times, order accuracy, and overall satisfaction. This feedback can then be shared with vendors to help them improve their processes and address any issues that may have arisen. By implementing a feedback approach, B2B businesses can work closely with their vendors to ensure that logistics operations are meeting the needs of their customers. This can lead to improved customer satisfaction, as well as increased loyalty and repeat business.