The Role of Tourism Marketing in Showcasing Homestay of North Bengal

The Role of Tourism Marketing in Showcasing Homestay of North Bengal

Subhabrata Mitra

Visiting Faculty, Dept. of Business Administration, THK Jain College, Kolkata

Abstract

Homestays have become increasingly popular as a type of accommodation for travellers seeking authentic and unique experiences. In the tourism sector of North Bengal, homestays offer an opportunity for tourists to experience the local culture, cuisine, and lifestyle first-hand. They provide an opportunity for tourists to interact with the local community, learn about their customs and traditions, and gain a deeper understanding of the local way of life. Homestays are also an important source of income for the local community, as they allow for the direct participation of local residents in the tourism industry. This can have a positive impact on the local economy, as homestays create jobs and support local businesses. In addition, homestays often have a lower environmental impact than traditional hotels, as they are typically smaller in scale and use fewer resources. The article looks forward to explore the impact of homestays in the tourism sector of North Bengal.

Keywords: Homestay, Tourism, North Bengal