THE ROLE OF TRAINING, CAREER DEVELOPMENT AND RECOGNITION IN ENHANCING WORK PERFORMANCE AT BRUHAT LOGISTICS COMPANY

Human resources are the backbone of any organization, and employee performance plays a crucial role in determining organizational success. This study focuses on analyzing the impact of training, career development, and employee recognition on work performance in Bruhat Logistics Company. Training enhances employee skills and efficiency, while career development improves motivation and retention. Recognition and rewards further strengthen employee engagement and morale. The study adopts a descriptive research design using both primary and secondary data collected from employees through structured questionnaires. Statistical tools such as percentage analysis, chi-square test, and ANOVA are applied to interpret the data. The findings reveal that effective training programs, clear career growth opportunities, and proper recognition significantly improve employee performance. The study concludes with suggestions for enhancing HR practices to achieve better organizational outcomes.